Are you an energy hipster?
December 16, 2015
Earlier this month I saw a video that I was so entertained by I felt I needed to share it on every social media account I could. Not only was it entertaining, it was informative too. It described a clear message, a vision for tomorrow. Once again, I was reminded that video content is one of the more compelling ways to engage with people – usually much better than swimming in the weeds of our great industry.
There are many benefits to speak to when describing wind energy – it’s affordable; it comes with many and distributed economic benefits; and it’s helping to clean up our air, the environment and fight against the devastating effects of climate change.
Why not champion these benefits with excitement and enthusiasm? It’s fitting to get positive messages across in ways that are engaging, that captivate people and that inspire all of us to pass the message forward. Here is a small collection of short videos that do this:
Are you an energy hipster? I am.
Is this not captivating and informative? Way to go yes to wind power!
Before I became an energy hipster I was so impressed with some of the videos that came in through our 2015 Power of Wind contest.
This one was simply inspiring. Truly extraordinary talent and knowledge demonstrated by youth today. Way to go Caleb!
This is such a simple yet thought-provoking concept conveying what is so great about renewable energy. Great work Sacha!
Working to promote wind energy is a constant inspiration to me. I know that there are many benefits that this industry brings to communities and people across Canada and to see the creative ways people bring the benefits of a clean, renewable source of power to life is nothing short of inspiring.
This next video showcases how wind energy has evolved to become the mainstream source of power and the potential it holds for future progress.
To share and be a part of this evolution is no small feat, as the video says wind has been a part of our evolution from the beginning using – not consuming – other natural resources, providing an endless supply of clean energy.
Finally, our most recent video drives at the very important message of action for climate change. We created this video in partnership with our Canadian Council on Renewable Electricity (CanCORE) friends in response to a call for action from our very own Minister of Environment and Climate Change, Catherine McKenna. CanCORE is an initiative the Canadian Wind Energy Association (CanWEA) is jointly a part of with Canada’s leading, national renewable electricity associations. Together, our goal is to build public support for increased development of our abundant renewable electricity resources.
Minister McKenna had asked for short videos to be tweeted to her with the promise that some of the best ideas would be shared at the climate change summit in Paris, with the whole world watching.
All of the above are great examples of how a short video can be a powerful tool. Why not share, support and participate in a vision for a better tomorrow through engaging and relatable video content?
What inspires you? Tweet us @CanWEA and let’s share in the excitement of wind.
Senior Communications Advisor at the Canadian Wind Energy Association