Public Affairs Advisor

May 8, 2017

Job Profile

The primary focus of the Public Affairs Advisor one-year contract position is to support the Canadian Wind Energy Association’s (CanWEA) Calgary-based Prairies Regional Director in the execution of CanWEA’s advocacy and public affairs activities in the Prairie region (primarily Alberta and Saskatchewan).

This role is located in Calgary and reports to the Ottawa-based Director of Media and Communications. With seventy per cent of the role dedicated to regionally-focused public affairs and advocacy activities, the balance of the focus (thirty per cent) is on supporting CanWEA’s strategic objectives generally in the area of corporate communications programming.

All interested candidates please e-mail your CV and a one-page cover letter to: Please note, our application deadline is May 26, 2017.

CanWEA’s Public Affairs Advisor is responsible for:

  • Developing and maintaining basic knowledge of the wind energy markets and the key issues in Alberta and Saskatchewan and monitoring the policy landscape for new developments (e.g. perform daily legislative review, conduct research directed by the Regional Policy Director).
  • Advising on and coordinating the outreach agenda of the Regional Policy Director and providing strategic advice and tactical support in managing external relationships in the region.
  • Representing CanWEA at meetings and events to facilitate interactions and strengthen relationships with industry players, key opinion leaders and other influencers.
  • Developing, maintaining and managing relationships and interactions with a network of Alberta and Saskatchewan wind energy allies including regional media outlets and influencers.
  • Developing, maintaining and managing Alberta and Saskatchewan-related content for traditional and social media programs, CanWEA’s websites, CanWEA events, external events, presentations and advocacy activities to support CanWEA’s strategic objectives in Alberta and Saskatchewan, and in and in alignment with CanWEA’s Digital Strategy and Content Strategy.
  • Acting as project lead on the development of Alberta and Saskatchewan-related policy advocacy products and materials such as advocacy kits, presentations, letters, briefing materials, presentations, etc., providing recommendations to staff, guidance to vendors and liaising with other key stakeholders as needed.

This role works independently but is interdependent on the other departments and functions within CanWEA.

Key Accountabilities

Friends of Wind/Alliance Building:

  • Work collaboratively with staff to identify opportunities to support the evolution of strategic partnerships in the Alberta/Saskatchewan markets and attend meetings and events to develop and maintain such relationships.
  • Work collaboratively with staff, CanWEA members and vendors to lead the development of communications products and services that support evolution of strategic partnerships in the Alberta/Saskatchewan markets.

Traditional and Social Media:

  • Manage collaborative relationships with the AB/SK media, manage the regional media contact lists, serve as a point of introduction, and work collaboratively with CanWEA spokespeople to ensure timely and consistent responses to media inquiries and media opportunities.
  • Lead the implementation of CanWEA’s digital strategy and content strategy in AB/SK.
  • Lead the management of CanWEA’s presence in traditional and social media in AB/SK.
  • Assist in the maintenance and updating of CanWEA websites through Content Management Systems (WordPress and Refinery) or via the vendor.
  • Participate in the execution of CanWEA’s traditional and social media monitoring program (e.g. daily media monitoring, monthly media and social media activity reporting, google analytics).
  • Identify opportunities to increase CanWEA’s and the sector’s profile with CanWEA’s target audiences (e.g. government stakeholders, key influencers, industry stakeholders, CanWEA members, etc.) in the region.

Communications and Public Affairs:

  • In collaboration with the Director of Media and Communications and the Regional Policy Director, develop tactical communications plans, media plans, production schedules and agency briefs, to support CanWEA’s media, communications and government relations objectives in the region. Ensure plans are executed from conception through production on time, on brand, on budget and quality-assured.
  • In collaboration with the Regional Policy Director, oversee the management of the outreach agenda for the region and on a daily basis provide strategic advice and tactical support in managing external relationships in the region.
  • Contribute to CanWEA’s blog editorial calendar to advance strategic objectives in AB/SK.
  • In collaboration with staff and vendors, develop content and project manage the design and production of print and digital publications that support CanWEA’s policy and advocacy objectives in AB/SK (e.g. WindSight magazine content, advocacy kits, fact sheets, market briefs, web content, etc.).
  • Follow communications department protocols for ordering print and marketing materials and track inventory.
  • Adhere to CanWEA’s translation policy.
  • Lead the development of CanWEA’s Image Bank.

Support of CanWEA’s Strategic Priorities:

  • Collaborate with internal teams and provide counsel to ensure that communications activities are in-line with CanWEA’s strategic priorities (Policy, Business Development, Events, HR):
    • Participate in group meetings when necessary,
    • Build awareness of project and work plan needs,
    • Provide communications advice, support or access to service providers as appropriate,
    • Liaise with CanWEA’s Event Manager to facilitate program content development and media coverage for CanWEA events in AB/SK and expect to share in the communications duties related to the annual CanWEA Conference and Exhibition.
  • Develop templates and processes to capture corporate knowledge, document external communications protocols, and streamline the delivery of services.
  • Stay current with emerging technologies, trends, and best-practices in the areas of public affairs, media relations and measurement/analytics.

Please note other duties may be assigned as needed to meet the evolving needs of the Association and its mandate.

Role Requirements


  • This contract position is located in Calgary; option for home office or Calgary satellite office – to be determined.


  • University degree in Public Policy, Public Affairs, Communications or other related field.


  • Fluency in English (written and spoken) is required.
  • Bilingual in English and French (written and spoken) would be an asset.

Travel Needs:

  • This role requires travel on a somewhat regular basis (10-15% of time); travel consists of quarterly national travel within Canada, and regional travel (Alberta, Saskatchewan) to attend events roughly 2-4 times per month.

Experience and Skills:

  • 4-6 years experience working directly in the energy sector, or being responsible for helping to formulate energy and environmental policy.
  • Direct knowledge of the wind energy markets (or renewable energy markets) and the key issues facing Alberta and Saskatchewan.
  • Involvement monitoring the policy landscape for new developments (e.g. perform daily legislative review, conducting market specific research).
  • Direct working experience developing and executing communications and media plans and leading public affairs initiatives, including stakeholder and media relations and related event planning.
  • Ability to lead production and graphic design processes (experience with Adobe Creative Suite an asset) and website content maintenance.
  • International Association of Business Communicators (IABC) or Canadian Public Relations Society (CPRS) membership an asset.

Successful Candidates will demonstrate:

  • Strong communications and interpersonal skills.
  • Ability to write, edit, proof read, and develop and adapt key messages for different audiences.
  • Effective research and media monitoring strategies.
  • Ability to project manage and to handle multiple competing deadlines.
  • Strong knowledge of Microsoft suite and web-based software.
  • Fluent use of social media (all platforms).